9am - It’s the company-wide (video) standup. You join to hear what’s been going on across the business. Today it’s the Nanny Service Trading update and you need to present last week’s results on returning users. You have some good news to share: we’ve seen an increase in returning nannies off the back of a new campaign that was launched last Thursday. You also share what’s planned for the week ahead and what mass comms are going out.
9.30am - You review the performance of an email that was sent to families earlier in the week. You ran a creative AB test and are happy to see that the new creative is driving a higher CTR. You put together a quick write up with the results of the test and post your insights on slack to share with the wider Marketing and Product teams.
10:30am - You review the mass comms calendar to see what’s coming up and put together the brief for the next 2 weeks for our copywriter. School holidays are around the corner and there are few comms we need to send to families to remind them to start planning their childcare and to nannies to update their availability so they don’t miss out on any opportunities - we have a nice blog post that we could fit into this email with ideas for summer activities to keep the kids entertained outdoors.
11:30am - Time to check slack and respond to a few emails.
12:30pm - It’s so nice outside that you head to the park and grab some lunch while enjoying the sunshine.
1:30pm - You signed up for a Litmus talk last week and they shared the recording earlier this week. It’s about new trends in Email design, you watch it and make some notes for things to try and test on next week’s emails.
2:30pm - You got confirmation from one of our engineers that a new data attribute is now available in our ESP. Great timing - you just finished building a new workflow that leverages that new attribute yesterday and now’s the time to get really focused and QA all emails, SMS and WhatsApps with some real users to make sure they are flowing into the right places and all the dynamic content is populated.
4:30pm - You join a call with Daisy, who looks after our Early Years Nanny service, she’d like to create a nurture journey for applicants that she’s capturing on a lead generation campaign. She shares a few testimonials, ideas and data points that we could call out on the campaign. You take notes and book some time later on in the week on your calendar to put together a first draft of the journey and the messaging of the different campaigns in the series.
6pm - Time to close your laptop for the day, ready to enjoy your evening!