Want to help us build the world’s best childcare service?

Are you our next Junior CRM Manager? Apply now

About us

Koru Kids is building the world’s best childcare service. We believe that every family should have the perfect childcare for their family to flourish.

We’re growing fast and backed by strong investors. Our culture is informal, hard-working and kind. The team is an A++ when it comes to talent and our "no dickheads" rule means we're also a humble and supportive bunch.

We can't fully capture what working at Koru Kids feels like, so we’d love you to head to our careers page, click on the role and listen to the soundclouds / watch the videos to get more of a feel for what we’re all about.

We have big ambitions to transform the childcare market and have already helped families with over 1.5 million hours of childcare.


About the role

Childcare decisions aren’t easy, we have thousands of families joining us every week and it’s our job to nurture, nudge and remind parents that we’re here for them when they need us.

We also help thousands of nannies find great part-time jobs and many childminders embark on a new career setting up their own businesses. Our communications need to educate, retain, comfort, nurture and support them throughout their job search process.

As a Junior CRM Manager you’ll be responsible for end-to-end campaigns for CRM. You’ll get underneath the customer journey and dig into our customer insights, previous testing and campaign results to inform your decisions during campaign ideation. You’ll decide on what content works best for each audience and put together copy briefs for our copywriter. You’ll build the different audience segments, set up the workflow cadence, AB tests and get everything ready to hit the button and send our beautiful campaigns to families and childcarers.

You’ll build CRM campaigns across all channels, including email, SMS, WhatsApp and push notifications, as well as testing new channels like direct mail and Paid media.

We're fast moving, dynamic and entrepreneurial. There are often more ideas than time or people to do the work. This doesn’t mean an ‘all hours hustle’ culture - but it does mean we prioritise ruthlessly, and look for people who can work autonomously (while still being great team players). 

You’ll be reporting to the CRM Lead and you’ll be working collaboratively with other teams on joint goals, sharing your insights with the wider Marketing team and Product teams too.


In this recording, Rachel outlines why this role is important to Koru Kids.


About you

You are:

  • Highly analytical & data driven - you immerse yourself in our rich insights, come up with hypothesis and testing plans to find out what may drive higher engagement and increase performance of key campaigns.

  • Fast paced - you’re used to working in fast paced environments (likely to be either an agency or start up / scale up), so you have the confidence to prioritise and plan quickly.

  • You are passionate about putting customers first - you go beyond ‘users’ and see customers as real people, you understand their real needs and concerns in their search of childcare or when embarking on a new career, you find the moments when they are left in the dark and craft tailored campaigns to help them reach their goal.

  • You thrive off learning new stuff - you adapt, learn and grow. You take feedback well, and you’re always iterating on your work and yourself. You believe that a change is as good as a rest.

  • You have an eye for design - you'll raise the bar when it comes to quality, making our communications beautiful every time.

  • Excel/Google Sheets -  You need to be comfortable working with spreadsheets.


Important things to know

  • Timing: we'd like to have the right person join the team ASAP, but we will wait for the right person.

  • Flexibility: the role can be done flexibly. It can also be part-time on 4 days per week, although in that case, you are likely to need to have highly relevant experience as you'll have less time to learn things from scratch. We welcome parents and would love to discuss any other working arrangements that make it possible for you to be part of our team.

  • Salary & equity package: The salary for this role is £33,000-£40,000 (dependent on experience).

  • Holiday: 25 days paid holiday (plus bank holidays) - these will both be prorated if you work part-time. Sometimes people need to take unpaid leave, and we do our best to make that happen.

  • Perks of the job: For any parents thinking of applying - we also offer 50% off Koru Kids childcare (up to a value of £7,000 per year).

  • Location: We are ‘remote first’, with access to an office each week and regular ‘in person’ days. You can do this role from anywhere in the UK and earn the same salary as you would if you were in London (where our office is based). We welcome applications from people living outside London. Outside the UK is more complicated as it has tax and other implications, so we are unlikely to hire someone living outside the UK.

  • Option to work abroad: If you want to extend the time spent at a holiday destination for a short period of time and work from abroad, you can work from anywhere that allows you to, so long as you can work at a similar time to the rest of your team. Of course you must be and remain a UK taxpayer. Important that you do all the groundwork on the tax and immigration laws to make sure that you can of course.

  • Regular socials: monthly team days and socials, with travel expenses and overnight stay if you need it.

  • Office set up: Generous contribution towards your home office set up, and laptop (Mac or Windows).


The process

It’s really important to us to find the very best people we possibly can for our team, regardless of their background, and to be transparent. These are important values to us, and that’s why we have designed the process the way we have. We do not ask for CVs or cover letters upfront. Instead, we ask some simple screening questions which are separated from your name and double-marked blind, in order to reduce potential unconscious bias. Here’s some more info on the process for this role:

  • Application questions

  • Timed test (done at your convenience) - 60 mins

  • Role fit interview with our CRM Lead, Amparo - 30 mins

  • Case interview with one of our GMs (no prep required) - 60 mins

  • CRM task and CV deep dive with Amparo, Laura (Head of Marketing) and Steph (Senior Content Designer) - 120 mins


A typical day

9am - It’s the company-wide (video) standup. You join to hear what’s been going on across the business. Today it’s the Nanny Service Trading update and you need to present last week’s results on returning users. You have some good news to share: we’ve seen an increase in returning nannies off the back of a new campaign that was launched last Thursday. You also share what’s planned for the week ahead and what mass comms are going out.

9.30am - You review the performance of an email that was sent to families earlier in the week. You ran a creative AB test and are happy to see that the new creative is driving a higher CTR. You put together a quick write up with the results of the test and post your insights on slack to share with the wider Marketing and Product teams.

10:30am - You review the mass comms calendar to see what’s coming up and put together the brief for the next 2 weeks for our copywriter. School holidays are around the corner and there are few comms we need to send to families to remind them to start planning their childcare and to nannies to update their availability so they don’t miss out on any opportunities - we have a nice blog post that we could fit into this email with ideas for summer activities to keep the kids entertained outdoors.

11:30am - Time to check slack and respond to a few emails.

12:30pm - It’s so nice outside that you head to the park and grab some lunch while enjoying the sunshine.

1:30pm - You signed up for a Litmus talk last week and they shared the recording earlier this week. It’s about new trends in Email design, you watch it and make some notes for things to try and test on next week’s emails.

2:30pm - You got confirmation from one of our engineers that a new data attribute is now available in our ESP. Great timing - you just finished building a new workflow that leverages that new attribute yesterday and now’s the time to get really focused and QA all emails, SMS and WhatsApps with some real users to make sure they are flowing into the right places and all the dynamic content is populated.

4:30pm - You join a call with Daisy, who looks after our Early Years Nanny service, she’d like to create a nurture journey for applicants that she’s capturing on a lead generation campaign. She shares a few testimonials, ideas and data points that we could call out on the campaign. You take notes and book some time later on in the week on your calendar to put together a first draft of the journey and the messaging of the different campaigns in the series.

6pm - Time to close your laptop for the day, ready to enjoy your evening!


How might I develop personally at Koru Kids?

In this recording, Rachel outlines the 7 different ways we help each and every team member to develop faster at Koru Kids than they would anywhere else on earth.


A series of conversations with the team

Rebecca and Kellie - Marketing

"I was so drawn by the complexity of the problem and I was immediately drawn into solving it….

It's the best team I've ever worked on and I feel like I've hit the jackpot really"

An Nguyen - Chief operating officer

"It's such a hard problem and being able to tackle that is really fun" - Koru Kids COO An Nguyen talks about why he joined Koru Kids, what he's looking for in a hire, and why we hire in a weird way at Koru Kids.

Michael Baird - Head of engineering

In this recording, Michael talks to Rachel about why he joined Koru Kids, what kind of team he's building, the technical problems we're working on, and what kind of engineer will flourish at Koru Kids.