{"id":26076,"date":"2023-09-06T15:49:12","date_gmt":"2023-09-06T15:49:12","guid":{"rendered":"https:\/\/www.korukids.co.uk\/?page_id=26076"},"modified":"2024-02-09T10:48:36","modified_gmt":"2024-02-09T10:48:36","slug":"about","status":"publish","type":"page","link":"https:\/\/www.korukids.co.uk\/about-koru-kids","title":{"rendered":"About &#8211; The Koru Kids story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26076\" class=\"elementor elementor-26076\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1651a0de e-flex e-con-boxed e-con e-parent\" data-id=\"1651a0de\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37a0a0f9 elementor-widget elementor-widget-html\" data-id=\"37a0a0f9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- TrustBox widget - Micro Star -->\r\n<div class=\"trustpilot-widget\" data-locale=\"en-GB\" data-template-id=\"5419b732fbfb950b10de65e5\" data-businessunit-id=\"5caed732ea28e00001e69c3c\" data-style-height=\"24px\" data-style-width=\"100%\" data-theme=\"dark\">\r\n  <a href=\"https:\/\/uk.trustpilot.com\/review\/www.korukids.co.uk\" target=\"_blank\" rel=\"noopener\">Trustpilot<\/a>\r\n<\/div>\r\n<!-- End TrustBox widget -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73314985 e-con-full e-flex e-con e-parent\" data-id=\"73314985\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b427992 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6b427992\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">The Koru Kids story <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5057d689 e-flex e-con-boxed e-con e-parent\" data-id=\"5057d689\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36e5a998 e-con-full e-flex e-con e-parent\" data-id=\"36e5a998\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34c457c0 elementor-widget elementor-widget-text-editor\" data-id=\"34c457c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span class=\"\">I&#8217;m Rachel Carrell, founder and CEO of Koru Kids. I&#8217;m also a mum from Highgate in North London (although originally from New Zealand). Before founding Koru Kids, I worked at McKinsey and in health technology for years.<\/span><\/p><p><span class=\"\">But it was only when I had a baby &#8211; and all my friends had babies &#8211; that I realised how difficult childcare was in London. It&#8217;s hard to arrange with no great tools out there to simplify it, incredibly expensive, and common options like nursery just don&#8217;t work for lots of families &#8211; either it&#8217;s not as individually attentive as you hoped for or you just missed the boat and didn\u2019t get your name down prior to conception! \u00a0<\/span><\/p><p><span class=\"\">I kept hearing horror stories from friends who weren&#8217;t happy with their choices but felt powerless to change them. I also saw lots of female friends unable to go back to work, or making career choices they didn&#8217;t really want to make, just because they couldn&#8217;t find the right childcare. I felt deeply that this was unfair, and bad for society.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c597456 e-con-full e-flex e-con e-parent\" data-id=\"2c597456\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e91c84f elementor-widget elementor-widget-image\" data-id=\"3e91c84f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"642\" height=\"392\" src=\"https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/08\/https___a.storyblok.com_f_68620_2357x2350_74319967f3_rachel-and-her-children-please-credit-fiona-freund-motherworks-for-this-photo-1-e1710510106306.jpg\" class=\"attachment-medium_large size-medium_large wp-image-26142\" alt=\"\" srcset=\"https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/08\/https___a.storyblok.com_f_68620_2357x2350_74319967f3_rachel-and-her-children-please-credit-fiona-freund-motherworks-for-this-photo-1-e1710510106306.jpg 642w, https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/08\/https___a.storyblok.com_f_68620_2357x2350_74319967f3_rachel-and-her-children-please-credit-fiona-freund-motherworks-for-this-photo-1-e1710510106306-300x183.jpg 300w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aec2e7a e-flex e-con-boxed e-con e-parent\" data-id=\"3aec2e7a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c107a07 e-con-full e-flex e-con e-parent\" data-id=\"2c107a07\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da6c5d1 elementor-widget elementor-widget-image\" data-id=\"da6c5d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/08\/https___a.storyblok.com_f_68620_3648x2736_b78753696e_img_20190705_171519-1-768x576.jpg\" class=\"attachment-medium_large size-medium_large wp-image-26140\" alt=\"\" srcset=\"https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/08\/https___a.storyblok.com_f_68620_3648x2736_b78753696e_img_20190705_171519-1-768x576.jpg 768w, https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/08\/https___a.storyblok.com_f_68620_3648x2736_b78753696e_img_20190705_171519-1-300x225.jpg 300w, https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/08\/https___a.storyblok.com_f_68620_3648x2736_b78753696e_img_20190705_171519-1.jpg 853w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4876473b e-con-full e-flex e-con e-parent\" data-id=\"4876473b\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-765539e8 elementor-widget elementor-widget-heading\" data-id=\"765539e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Koru Kids is born<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce565d0 elementor-widget elementor-widget-text-editor\" data-id=\"ce565d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"w-100 w-33-l pa4 ph5-m mt3\"><div class=\"lh-copy\"><div class=\"storyblok-richtext lh-copy f4 pb4 pb5-m pb5-l\"><p><span class=\"\">I decided to quit my job and help families find the right childcare so they can flourish. Childcare that creates awesome mini-humans, puts emotional wellbeing first, that\u2019s easy to arrange and doesn\u2019t cost the earth.\u00a0<\/span><\/p><p><span class=\"\">Along the way, I&#8217;ve been lucky enough to get amazing backers like Michael Pennington, the co-founder of Gumtree. My team now numbers 60 and I couldn\u2019t be more proud of the talent of the team around me to help me with this mission &#8211; together we want to make sure every family can flourish with our help.<\/span><\/p><p><span class=\"\">\u00a0<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b6f8ea5 e-flex e-con-boxed e-con e-parent\" data-id=\"5b6f8ea5\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3310c192 e-con-full e-flex e-con e-parent\" data-id=\"3310c192\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e68564d elementor-widget elementor-widget-heading\" data-id=\"1e68564d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Koru Kids Ethos <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd123d0 elementor-widget elementor-widget-text-editor\" data-id=\"6dd123d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"w-100 w-33-l pa4 ph5-m mt3\"><div class=\"lh-copy\"><div class=\"storyblok-richtext lh-copy f4 pb4 pb5-m pb5-l\"><p><span class=\"\">As an aside &#8211; I&#8217;m personally obsessed with child development. I\u2019ve channelled this obsession into the\u00a0<\/span><a href=\"https:\/\/www.korukids.co.uk\/content\/marketing\/koru-kids-ethos\" target=\"_blank\" rel=\"noopener\"><u><span class=\"\">Koru Ethos<\/span><\/u><\/a><u><span class=\"\">.<\/span><\/u><\/p><p><span class=\"\">The Koru Ethos takes the stance that childhood lays the critical foundations for lifelong emotional wellbeing and so we want, via our childcare, to give your child tools they can use their whole life long to flourish on their own unique path, whatever that might be. The Koru Ethos is woven through our candidate selection process, our training, our community, how we support our people day-to-day, and the core values of how we run our business.<\/span><\/p><p><span class=\"\">To explore and challenge and develop the Koru Ethos I\u2019ve run a Facebook group, &#8220;<\/span><a href=\"https:\/\/www.facebook.com\/groups\/286084751836639\/\" target=\"_blank\" rel=\"noopener\"><u><span class=\"\">Bringing Up Great Kids<\/span><\/u><\/a><span class=\"\">&#8221; for over 5 years &#8211; to share interesting articles about child development and techniques, and to ask for recommendations from people who are thoughtful about creating wonderful childhoods. Whether you&#8217;re a parent, a nanny or just an interested person, you&#8217;re most welcome to join us, or <a href=\"https:\/\/korukids.typeform.com\/greatkids\">sign up for our Bringing Up Great Kids newsletter here<\/a>.<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62175b75 e-con-full e-flex e-con e-parent\" data-id=\"62175b75\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b95e3cd elementor-widget elementor-widget-image\" data-id=\"5b95e3cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/08\/Untitled-design-35-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-26143\" alt=\"\" srcset=\"https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/08\/Untitled-design-35-768x768.jpg 768w, https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/08\/Untitled-design-35-300x300.jpg 300w, https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/08\/Untitled-design-35-1024x1024.jpg 1024w, https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/08\/Untitled-design-35.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b699b8b e-flex e-con-boxed e-con e-parent\" data-id=\"3b699b8b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2fd497cb e-con-full e-flex e-con e-parent\" data-id=\"2fd497cb\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c0c03c3 elementor-widget elementor-widget-image\" data-id=\"7c0c03c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"618\" src=\"https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/09\/About-us-image-768x618.png\" class=\"attachment-medium_large size-medium_large wp-image-26799\" alt=\"\" srcset=\"https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/09\/About-us-image-768x618.png 768w, https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/09\/About-us-image-300x242.png 300w, https:\/\/www.korukids.co.uk\/wp-content\/uploads\/2023\/09\/About-us-image.png 795w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-986a7fa e-con-full e-flex e-con e-parent\" data-id=\"986a7fa\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cd6d39b elementor-widget elementor-widget-heading\" data-id=\"5cd6d39b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come say hi !<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80c82c3 elementor-widget elementor-widget-text-editor\" data-id=\"80c82c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"\">We love chatting to parents so if you&#8217;d like to find out more you can\u00a0<\/span><a href=\"https:\/\/www.korukids.co.uk\/content\/contact-koru-kids\" target=\"_blank\" rel=\"noopener\"><span class=\"\">contact us right here.<\/span><\/a><\/p><p><span class=\"\">Or come find me on Instagram (<\/span><a href=\"https:\/\/www.instagram.com\/rach.of.koru.kids\/\"><u><span class=\"\">@rach.of.koru.kids<\/span><\/u><\/a><span class=\"\">) or Twitter (<\/span><a href=\"https:\/\/twitter.com\/rachcarrell\"><u><span class=\"\">@rachcarrell<\/span><\/u><\/a><span class=\"\">)!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trustpilot The Koru Kids story I&#8217;m Rachel Carrell, founder and CEO of Koru Kids. I&#8217;m also a mum from Highgate in North London (although originally from New Zealand). Before founding Koru Kids, I worked at McKinsey and in health technology for years. But it was only when I had a baby &#8211; and all my [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"hashtags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.korukids.co.uk\/wp-json\/wp\/v2\/pages\/26076"}],"collection":[{"href":"https:\/\/www.korukids.co.uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.korukids.co.uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.korukids.co.uk\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.korukids.co.uk\/wp-json\/wp\/v2\/comments?post=26076"}],"version-history":[{"count":25,"href":"https:\/\/www.korukids.co.uk\/wp-json\/wp\/v2\/pages\/26076\/revisions"}],"predecessor-version":[{"id":27382,"href":"https:\/\/www.korukids.co.uk\/wp-json\/wp\/v2\/pages\/26076\/revisions\/27382"}],"wp:attachment":[{"href":"https:\/\/www.korukids.co.uk\/wp-json\/wp\/v2\/media?parent=26076"}],"wp:term":[{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/www.korukids.co.uk\/wp-json\/wp\/v2\/hashtags?post=26076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}