The Government advice allows nannies to work in a family home during the national lockdown, as long as neither household has someone with symptoms of COVID-19, has tested positive or has been contacted by NHS Track & Trace. This guidance was issued on 4th January 2021. More details here.
We are looking for a Senior Marketing Manager to join the Koru Kids team.Your mission will be to make sure every parent in London who needs part-time childcare thinks of Koru Kids first. You will build brand awareness using earned, owned and paid channels, developing strategies and tactics that compliment our performance marketing activities. We are rich in insights, our brand strategy is clear and we are just about to launch a new visual identity. The tools and infrastructure are there for you to harness and amplify using your creative thinking and marketing instincts.
You will be part of a growing, fast-paced, scale-up team who are incredibly focused on achieving our mission – to build the world’s best childcare service. This is a rare opportunity to join and make impact at Koru Kids at a pivotal moment of acceleration.
What’s more, the service we have built is amazing. Well, we would say that, but our families say it too – they use words like ‘love’ and ‘life-changing’ to describe what we do. Koru Kids is game-changing for working families who are crying out for balance and support. You will be an integral part of bringing that solution to even more people.
Why this role is important to Koru Kids:
Choosing childcare is intensely personal and never a quick decision. Essential to our growth is building awareness of our service and our reputation, so that when families need part-time childcare we’re top of mind and they know where to find us.
We know who our customers are and what’s important to them. We’ve invested in making our brand strategy sharp and our new visual identity will elevate our position in people’s minds. We need your creativity to bring it to life, communicate it to more families and ultimately grow our number of customers.
And now about you:
You know what strong and beautiful creative looks like and you work relentlessly to develop it. You have a keen eye for design to make sure we’re always consistent and looking our best. You’ll work with a team of freelancers to bring your ideas and key messages to life.
You’re experienced in crafting and executing multi-channel campaigns including performance marketing, PR, partnerships, influencer marketing, outdoor advertising and podcasts. You know how to optimise the mix to drive the best results.
You will build out our communications arsonry with customer testimonials, case studies and other content that can be used across all our touchpoints to build consumer trust
You're a strong copy writer and can draft press releases, write Facebook copy and craft beautiful emails with ease.
You’ve worked in a startup or scale up environment so you know how to test, learn, iterate and make big things happen on smaller budgets.
You should also be:
Tremendously ambitious - This opportunity is what you decide to make it. We want brave, curious individuals who question "how might we?" and inspire the rest of the business to do the same.
A brand advocate - When a brand gets under your skin you can’t help but live and breath it
Buzzing with ideas- You expose yourself to other brands and peers and are constantly generating different ideas to help us accelerate further
A leader- You’ll be managing a team of 2 and working closely with the rest of the acquisition squad who are expanding our service to the UK and to younger kids. You’ll inspire, coach and grip ambiguous situations so they can develop and deliver
Humble - You take ownership of successes and mistakes. You value experiences and feedback that helps you learn.
Fast-paced - Your favourite speed is extra fast. We don’t have months to plan campaigns and we need to deliver every day to drive the desired growth. You feel at ease when things move quickly.
Ideally we'd like...
5+ years of excellence in marketing roles
Experience working for a top scale-up brand
An interest in design or a creative background is a bonus
Important things to know...
Timing: We'd like to have the right person join the team in January but we can wait a little longer if we need to.
Flexibility: The role can be done flexibly. It can also be part-time if you like, although in that case you are likely to need to have highly relevant experience as you'll have less time to learn things from scratch. We welcome parents and would love to discuss any other working arrangements that make it possible for you to be part of our team.
Salary: The salary range for this role is £45,000-60,000, depending on experience. This is because the less relevant experience you have, the more support you'll need, which we'll need to also pay for. If you're part-time, this will be pro-rated. We also have some awesome benefits - among these is the ability to have a Koru Kids nanny for half price if you are a parent! (please note, we are currently only in London, with likely expansion in 2021).
Location: You can do this role from anywhere in the UK and earn the same salary as you would if you were in London (where we are based). We welcome applications from people living outside London. Outside the UK is more complicated as it has tax and other implications, so we are unlikely to hire someone living outside the UK.
Koru Kids is building the world’s best childcare service, starting in London. We believe that every family should have the perfect childcare for their family to flourish.
We’re growing like crazy, are backed by fantastic investors, including top venture capitalists and business angels such as Michael Pennington the founder of Gumtree, and have won a ton of awards for our technology, people and social impact.
Our culture is informal, hard-working and kind. The team is an A++ when it comes to talent but our "no dickheads" rule means we're also a humble and supportive bunch.
We’re also really committed to working with integrity, doing the right thing and building a company we are truly proud of.
We have always promoted flexible working and are currently working remotely but we will have the option of an office space to work from next year.
We can't fully capture what working at Koru Kids feels like, but here's our best attempt to give you a sense…. Every new starter in the Koru Kids team meets with our founder and CEO Rachel in their first week, to talk about our company values and what they really mean in practice. We recorded one of these sessions, and here it is. In this recording, Rachel meets with Adam, a software developer on Day 5 of his job with Koru Kids. She outlines our commitments to transparency, quick decisions, humility, continuous personal growth, recognising that we are humans and not robots, respecting each others' time, and our no dickheads policy.
How might I develop personally at Koru Kids?
In this recording, Rachel outlines the 7 different ways we help each and every team member to develop faster at Koru Kids than they would anywhere else on earth.
A series of conversations with the team
Rebecca and Kellie - Marketing
"I was so drawn by the complexity of the problem and I was immediately drawn into solving it….
It's the best team I've ever worked on and I feel like I've hit the jackpot really"
An Nguyen - Chief operating officer
"It's such a hard problem and being able to tackle that is really fun" - Koru Kids COO An Nguyen talks about why he joined Koru Kids, what he's looking for in a hire, and why we hire in a weird way at Koru Kids.
Michael Baird - Head of engineering
In this recording, Michael talks to Rachel about why he joined Koru Kids, what kind of team he's building, the technical problems we're working on, and what kind of engineer will flourish at Koru Kids.